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PRIVACY POLICY

1. Introduction

At Little Truckers, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products. We comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (GDPR), and other regional privacy regulations where we operate.

2. Information We Collect

We collect information that you provide directly to us and information that is automatically collected when you use our website.

Personal Information You Provide: When you make a purchase, create an account, or contact us, we may collect personal information including your name, email address, postal address, phone number, payment card information, and any other information you choose to provide.

Automatically Collected Information: When you visit our website, we automatically collect certain information about your device and usage, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. We use cookies and similar tracking technologies to collect this information.

Children's Information: Our products are designed for children, but our website and services are intended for adults aged 18 and over.

3. How We Use Your Information

We use the information we collect for the following purposes:

Order Processing and Fulfillment: We use your personal information to process your orders, arrange shipping, provide customer service, and communicate with you about your purchases.

Payment Processing: We use your payment information to process transactions. We work with trusted third-party payment processors who comply with industry security standards.

Website Improvement: We use automatically collected information to understand how visitors use our website, improve our services, and enhance user experience.

Marketing Communications: With your consent where required by law, we may send you promotional emails about new products, special offers, and other information we think may interest you. You can opt out of these communications at any time.

Legal Compliance: We may use your information to comply with applicable laws, regulations, and legal processes.

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Website Platform: Our website is hosted and operated through Wix.com Inc. Wix processes personal data on our behalf, including website analytics, form submissions, and technical operations. Wix maintains its own privacy policy governing how they handle data and may collect certain information automatically through their platform.

Service Providers: We work with trusted third-party service providers who help us operate our business, including payment processors, shipping companies, and technology service providers. These providers are contractually required to protect your information and use it only for the services they provide to us.

Suppliers and Fulfillment Partners: We may share necessary information with our product suppliers and fulfillment partners to process and deliver your orders, including shipping addresses and product specifications.

Legal Requirements: We may disclose your information when required by law, regulation, legal process, or government request, or to protect our rights, property, or safety, or that of others.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

Payment Security: We use secure payment processing systems and do not store complete payment card information on our servers. All payment transactions are processed through encrypted, secure channels.

Website Security: Our website uses SSL encryption to protect data transmitted between your browser and our servers.

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

Right to Access: You can request a copy of the personal information we hold about you.

Right to Rectification: You can request that we correct any inaccurate or incomplete information.

Right to Erasure: You can request that we delete your personal information in certain circumstances.

Right to Restrict Processing: You can request that we limit how we use your information in certain circumstances.

Right to Data Portability: You can request a copy of your information in a structured, machine-readable format.

Right to Object: You can object to our processing of your information for marketing purposes or other legitimate interests.

Right to Withdraw Consent: Where we process your information based on consent, you can withdraw that consent at any time.

We are committed to honoring these rights promptly and will comply with any reasonable request regarding your personal data, regardless of legal requirements. To exercise any of these rights, please contact us using the information provided below.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and analyze website traffic. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our website.

Essential Cookies: These cookies are necessary for the website to function properly and cannot be disabled.

Performance Cookies: These cookies help us understand how visitors interact with our website by collecting anonymous information.

Marketing Cookies: These cookies are used to deliver relevant advertisements and track advertising effectiveness.

You can control cookies through your browser settings, but disabling certain cookies may affect website functionality.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

9. International Data Transfers

We may transfer your personal information to countries outside of your residence for processing and storage. When we do so, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

10. Regional Considerations

For EU/UK Residents: Your data protection rights are governed by GDPR and UK GDPR respectively.

For US Residents: You may have additional rights under applicable state privacy laws. Please contact us for more information about your local privacy rights.

For Other Jurisdictions: We comply with applicable local privacy laws and regulations in the countries where we operate.

11. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party websites you visit.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page and update the "Last Updated" date. Continued use of our website after any changes constitutes acceptance of the updated policy.

13. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights regarding your personal information, please contact us:

Little Truckers Data Protection

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